Alphaskin for adidas: 360 Campaign

In 2017 our clients in the Global Training group for adidas came to us with the rough outlines of a new product and campaign. Roundhouse collaborated closely with the Global and NAM training teams to develop initial creative concepts for sell in. We then refined concepts further and created a multichannel toolkit during a yearlong timeline with photoshoots featuring Karlie Kloss, Dak Prescott, Nneka Ogwumike, Luis Suarez, and Damian Lillard.

Locations included Los Angeles, Pasadena, Las Vegas, and Barcelona.

Creative direction by Mitch Morse and Ladd Arundel.

My responsibilities included scoping, budget negotiations, tracking, reporting, client management, project management, content creation support, and asset delivery.