AOR: Travel Portland - B2B

In June of 2023 Instrument won Travel Portland’s RFP to support the B2B (event planning) portion of their business.

In the year that followed, we worked closely with our clients to dive in and learn the nuances of corporate event planning and the marketing channels associated. The Odyssey team from Instrument developed a new differentiation strategy for Travel Portland which informed our creative briefs and deliverables to be incorporated into an annual media strategy and buy from Fort West — and to align with the leisure focused messaging from INDUSTRY.

Additionally we partnered with our clients to create additional marketing efforts and delivered an activation plan and design for a new trade show boot at the 2023 PCMA conference in San Diego.

My duties included account and client management, budget tracking, reconciliation, production support + delivery, and project management.