Facebook Marketplace

At Instrument we worked closely with the Facebook Monetization team on several projects, but none more important than the recurring campaign work for Facebook Marketplace.

Marketplace is one of the fastest growing segments of Meta and has successfully threaded the needle between commerce and community. Our clients came to us with a request for fun, flexible, and relatable campaign content to drive additional listings and sales for users.

We created illustrative animations to drive these messages home. Our style allowed us to quickly refresh every two months with an emphasis on an end of year holiday push leading into a new year promotion for increased engagement. Our deliverables included creative assets to be used in app, on social and blog content for additional SEO.

Additionally, we worked with a group of up and coming influencers to develop quick turn content to promote the ease of listing on the platform.

Illustrations by Bianca Austria. Creative direction by Matt Smiroldo.

My duties included scoping, budget negotiations, tracking, copy, proofing, client and project management.