Celebration of Sport: Spartanburg, SC

Roundhouse collaborated again with our clients at adidas Global Basketball on a community focused activation in the town of Spartanburg, South Carolina. Spartanburg is a corporate hub for adidas as well as a regional hotbed of hoops talent and enthusiasm.

We developed a full day of programming in partnership with local leaders and stakeholders to bring the whole town out for a day of basketball training, gameplay, and community engagement. Our studio created all branding elements and touch points and managed the activation from set up to strike.

Additional partners included Workbench Creative and Bannon Blasko.

Responsibilities included scoping, budget negotiating, tracking, sourcing, client and project management, and on-site activation support and delivery.