A sustainable celebration in Miami.

We worked with adidas to develop activations and retail launches for key products tied to the brand’s global efforts to End Plastic Waste during the Super Bowl in Miami, Florida in 2020.

Partnering with national influencers and professional athletes to highlight the brand’s efforts with sustainable processes and products.

My duties included client and brand management, sourcing, budgeting, reconciliation, on-site event support and project management.

Creative direction by Mitch Morse and Ladd Arundel. Photography by Dave Coy.