We partnered with our HDMC clients in Milwaukee, Wisconsin on an updated local approach to engage an important customer segment - the young urban motorcycle rider.

We developed a program to solidify the PDX Speed Shop as the west side home for the Portland urban riding community.

My responsibilities included: account and client management, budget tracking and negotiations, and on-site event support.

Program elements were:

• Retail design

• Content creation / advertising / paid media

• Events and community outreach

• Social strategy